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The Cultura Livre project creates a dialogue between countries of the south about Culture, Media and Intellectual Property, with the objective to generate and put into practice instruments for the promotion of development, access to education, knowledge and democratisation of information. 

The project is developed through a partnership between The Centre of Technology and Society at Fundação Getúlio Vargas and The Link Centre in South Africa.

The Centre for Technology and Society is a global reference and a pioneer in research and studies in Intellectual Property in Brazil and is coordinated by the professor Ronaldo Lemos, S.J.D by University of São Paulo and LL.M. by the University of Harvard, responsible for the  diffusion of the Creative Commons Project in Brazil (www.creativecommons.org.br).  The Link Centre is a leader in  research and training for the development of politics, regulations and Information Technology management in South Africa, and is co-ordinated by the researcher Heather Ford, of the University of Wits, in Johannesburg.  The project is sponsored by the Ford Foundation.

The Cultura Livre project aims at studying the impact of intellectual property for development, media and culture. In short, the project explains how changes in the regimen of intellectual property affect the routine life of artists, journalists, bloggers and of the media in general.

Apart from that, the project accompanies the changes occurring internationally regarding intellectual property and how those changes affect economic development.  Special attention and follows ups will be given to the so called "Development Agenda", presented to the international community by Brazil and Argentina, with support of a group of countries called the "friends of development".  The objective of the "Agenda" is that Intellectual Property becomes a prominent factor for development and not only favourably restricted to developed countries.  At the moment, the proposal is being negotiated in the World Intellectual Property Organisation (WIPO), one of the main international entities about the matter, that accepted, recently, the Centre of Technology and Society (CTS) at FGV DIREITO RIO as an official observer, permitting its participation and contribution to all meetings of the entity in the matter.  Because of this, it will be possible to defend the access to knowledge and cultural autonomy from the Brazilian civil society's point of view.

The project also cooperates with local initiatives in Brazil and in Africa.  In Brazil, for example, it acts in association with the city hall of Olinda, making available local content through Creative Commons licenses; with the NGO Eletrocooperativa from Salvador that acts broadly in musical productions, also free; and with the South African bank of remixes CC-Mixter, where works can be freely downloaded and remixed by anyone. 

The site will display in real time the arguments carried out in the WIPO, all translated and explained for a layman audience, showing what's at stake, counting on our direct correspondent in Geneva. It will also contain the studies produced by the project and recent news about local initiatives supported by Cultura Livre.

The publication of a first vast study about the competitive structure in the cinema market is programmed for March of 2005, analysing from an economic point of view the difficulties for Brazilian films to make it in the national movie market. Every six months another vast study will be published, always focusing on important issues in the media, in culture and intellectual property. 

The Cultura Livre project represents, in this way, one more step in the road of national and international civil society in its fight for cultural emancipation and for the access to goods and cultural products, in the attempt of rearranging the equilibrium between interests of Public Power, private initiative and of the Civil Society, especially in developing countries. Summing up, the project contributes in the sense of generating instruments so that developing countries can each day have more access to culture and knowledge, in an efficient, inclusive and democratic way.

For more information on the project please contact Bruno Magrani at magrani [@] fgv.br or call the numbers indicated in the footnotes.

References:

Cultura Livre

Centre for Technology and Society

Link Centre

Ford Foundation
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